**OFFICIAL PRESS RELEASE**
DOUBLE CROSS VODKA NAMED PRESENTING SPONSOR
OF THE 2012 DEEPSTACKS POKER TOUR
MOHEGAN SUN NATIONAL CHAMPIONSHIP
$1,000,000 Championship Series Kicks Off November 23rd
And Features $500,000 Guaranteed Televised Main Event
Hollywood, CA (September 20, 2012) – DeepStacks Poker Tour and Mohegan Sun have named Double Cross Vodka as the official Presenting Sponsor of the 2012 DeepStacks Poker Tour Mohegan Sun National Championship. It is the premium vodka label’s first foray into poker.
New York-based Double Cross Vodka will be sponsoring the National Championship VIP Players’ Party on November 29th. Double Cross will also be providing customized commemorative championship bottles to winners of select preliminary events and to the final 6 players of the $500,000 guaranteed televised Main Event final table.
“Bringing Double Cross Vodka onboard as our 2012 National Championship presenting sponsor is really exciting and shows that we are committed to partnering with brands that transcend poker,” said DeepStacks Founder & CEO, Chris Torina. “Double Cross joins a strong list of partners that all share the same focus and that is to make our Tour one of the very best in the world.”
“We are thrilled to partner with DeepStacks and Mohegan Sun – both leaders in their respective industries,” said Double Cross CEO Malcolm M. Lloyd. “DeepStacks has established itself as a top brand in the poker world and Mohegan Sun is renowned for it’s gaming, dining and shopping offerings. Double Cross Vodka is honored to combine forces with these premier brands to bring a world-class experience to all of the players in the National Championship.”
“We are very pleased to be teaming up with DeepStacks Poker Tour for the Mohegan Sun National Championship poker tournament this fall,” said Ray Pineault, Executive Vice President and Chief Operating Officer for Mohegan Sun. “We are committed to creating the best possible tournament experience for poker players; this partnership with DeepStacks will provide players with the most exciting and challenging poker schedule and tournaments available in the industry.”
For the full DeepStacks Poker Tour Mohegan Sun National Championship event schedule, please visit www.deepstacks.com or http://poker.mohegansun.com/.
About DeepStacks Poker Tour:
DeepStacks Poker Tour is a domestic and international tournament circuit focused on increasing player fields and prize pools through pro player participation, great structures and quality television programming. Integrated with the industry’s premier poker brand, DeepStacks; the Tour is designed to reach a mainstream demographic, utilizing its strong casino partnerships and comprehensive marketing campaigns to fuel the growth of its tournaments. DeepStacks Poker Tour is the exclusive poker tour partner of Mohegan Sun. For more information, visit www.DeepStacks.com
About Mohegan Sun:
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. Mohegan Sun is also the exclusive National Casino Partner of the DeepStacks Poker Tour. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on facebook.com/mohegansun, follow us on twitter.com/mohegansun and view us on youtube.com/mohegansunvideos.
About Double Cross Vodka:
Double Cross Vodka is small-batch distilled in the Tatra Mountains of Slovakia. Seven-times distilled and seven-times filtered, each batch is made with estate-grown winter wheat and pure mountain spring water drawn from aquifers located 200 feet below ground level. It received a 95-point rating from Wine Enthusiast and gold medals for both taste and bottle design at the World Spirits Competition. Double Cross Vodka is available throughout the United States and Ontario, Canada. It is also available at a number of national chains in the U.S., including The Palm, Morton’s The Steakhouse, Legal Sea Foods, Fleming’s Prime Steakhouse & Wine Bar and the Omni Hotels. Double Cross Vodka is the flagship brand of Old Nassau Imports (ONI). For more information on Double Cross Vodka, visit www.doublecrossvodka.com
DeepStacks Poker Tour: Justin Simon, Justin@strivecommunications.com
Mohegan Sun: Cathy Soper, email@example.com
Double Cross Vodka: Devin Wilson, firstname.lastname@example.org